#HeyPC

President’s Choice is an iconic brand that has grown from food into loyalty, financial and health. As the brand grew so did the messaging and the need to unify the voice became more apparent. With Hey PC we can tell the stories of the brand through the voice of the customer. Kicking off our first ever super shoot we were able to do television, social, online video, digital out of home and radio that runs 52 weeks and reaches 90% of Canadians.