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Henrietta Poon | Creative director | Director

With over 15 years of experience, I craft compelling narratives and innovative strategies that drive brand success.
  • home
  • Insiders Project
  • Insiders Report
  • Food Lovers Unite
  • Zellers
  • Hauler shop
  • Mastermind Toys
  • about
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The PC Insiders Report returned in Holiday 2021 after being shelved in the 2010s. First launched in 1983, the magazine traditionally showcased the latest President's Choice products. This 48-page reimagined version brought back the tradition with a digital twist, offering a website, digital offers, and videos that featured over 100 products. We introduced guest editors—including the test kitchen team, TikTok creators, and celebrities like Jann Arden—to bring diversity and fresh perspectives to the report.

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